{"id":6893,"date":"2025-09-29T09:53:03","date_gmt":"2025-09-29T06:23:03","guid":{"rendered":"https:\/\/iccip.ir\/en\/?post_type=portfolio&p=6893"},"modified":"2026-07-28T10:01:28","modified_gmt":"2026-07-28T06:31:28","slug":"third-national-tourism-industry-excellence-award-2025","status":"publish","type":"portfolio","link":"https:\/\/iccip.ir\/en\/?portfolio=third-national-tourism-industry-excellence-award-2025","title":{"rendered":"Third National Tourism Industry Excellence Award 2025"},"content":{"rendered":"\t\t
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1. Introduction<\/span><\/h2>

The National Tourism Industry Excellence Award is the country’s first specialized award in the field of organizational excellence management with a focus on tourism. This award has been designed based on international models, particularly (EFQM), and localized according to Iran’s conditions. Its main goal is to improve the quality of management, innovation, and competitiveness of tourism organizations.<\/span><\/p>

This guideline has been prepared to assist applicant organizations so that, by becoming familiar with the model, processes, and requirements, they can have an effective participation.<\/span><\/p>

2. Tourism Excellence Model and Organizational Application<\/span><\/h2>

The Tourism Excellence Model is the backbone and the main basis of evaluation in the National Tourism Industry Excellence Award. All evaluations, scoring, and decisions regarding award levels are carried out based on this model. Therefore, applicant organizations must compile and present their capabilities, achievements, and results based on the criteria of this model.<\/span><\/p>

The evaluation model includes 8 main criteria:<\/span><\/p>

A) Enablers<\/span><\/h3>

Leadership and Governance<\/span>
Strategy and Planning<\/span>
Human Capital<\/span>
Partnerships and Resources<\/span>
Processes, Products, and Services<\/span><\/p>

B) Results<\/span><\/h3>

Customer and Tourist Results<\/span>
Employee Results<\/span>
Key Performance Results (Financial, Market, and Sustainability)<\/span><\/p>

This model is evaluated based on the RADAR logic (Results, Approaches, Deployment, Assessment, and Refinement).<\/span><\/p>

The Role of the Model in the Evaluation Process<\/span><\/h3>

Application:<\/strong> Organizations are required to prepare their excellence application based on the criteria and sub-criteria of the model and submit it to the secretariat. This application serves as the organization’s “roadmap” for introducing its management system, approaches, results, and achievements.<\/span><\/p>

Evaluator Visits:<\/strong> After the initial review of the application, evaluation teams examine the accuracy and sufficiency of the evidence provided in the application during field visits. Therefore, the application and the available evidence at the organization’s premises must be fully aligned with the Tourism Excellence Model.<\/span><\/p>

How to Prepare the Application<\/span><\/h3>

To prepare the application, organizations must:<\/span><\/p>