{"id":6738,"date":"2025-09-24T09:27:54","date_gmt":"2025-09-24T05:57:54","guid":{"rendered":"https:\/\/iccip.ir\/en\/?p=6738"},"modified":"2025-09-24T09:27:55","modified_gmt":"2025-09-24T05:57:55","slug":"how-ai-is-reshaping-filmmaking-insights-from-unescos-conference-in-paris","status":"publish","type":"post","link":"https:\/\/iccip.ir\/en\/?p=6738","title":{"rendered":"How AI is reshaping filmmaking: Insights from UNESCO\u2019s conference in Paris"},"content":{"rendered":"\n

In Paris, UNESCO hosted a conference inviting filmmakers to confront the fast-approaching age of artificial intelligence in their industry.<\/strong><\/p>\n\n\n\n

For generations filmmakers have imagined a fictional future in which we could be replaced by technology. <\/p>\n\n\n\n

Now, they\u2019re sounding the alarm about a very real and current threat, warning that unless the world acts now to regulate artificial intelligence<\/strong><\/a>, it will take over filmmaking and many other areas of human endeavour.<\/p>\n\n\n\n

Addressing a conference on AI in Paris, organised by the UN\u2019s cultural and scientific agency UNESCO, Joseph McGinty Nichol, who directed Charlie\u2019s Angels<\/em> and Terminator Salvation<\/em>, set out an apocalyptic vision. <\/p>\n\n\n\n

Hundreds of thousands of people in the film industry, including actors, writers and visual effects artists, could be replaced by AI within the next couple of decades, he said.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

oseph McGinty Nichol speaking on stage at a UNESCO conference on AI in Paris, 19 October 2023.<\/em> <\/em>Credit: Joomeo<\/p>\n\n\n\n

\u201cThis is a very serious moment. Have a look around at what these AI machines are doing. It will blow your mind. They are creative. They are emulating human behaviour,\u201d said McGinty Nichol, better known as McG. <\/p>\n\n\n\n

\u201cIt\u2019s getting better and better very, very rapidly. This is 1.0. For now we can\u2019t just say, \u2018Hey I like Pulp Fiction<\/em><\/strong><\/a>. Can I see the sequel to Pulp Fiction<\/em>?\u2019. It\u2019s not there yet but it\u2019s coming very rapidly.\u201d<\/p>\n\n\n\n

But AI works by trawling through work produced by humans and copying it. Some argue that it can never be anything but an imitator rather than a rival to acclaimed directors famed for their originality, such as the Spanish filmmaker, Pedro Almod\u00f3var<\/strong><\/a>.<\/p>\n\n\n\n

McG is not so sure, however. \u201cI think given the degree to which it is improving itself, it\u2019s going to be very difficult to tell Almod\u00f3var apart from AI, which breaks my heart, but I think that\u2019s how powerful AI is becoming.\u201d<\/p>\n\n\n\n

AI’s positive potential in filmmaking<\/strong><\/p>\n\n\n\n

Yet many are also excited about the possibilities opened up by AI. <\/p>\n\n\n\n

Christ\u00f3bal Valenzuela is the Chilean-born CEO of a leading AI video generation company, Runway. Its technology was used in the Oscar-winning movie Everything, Everywhere All at Once<\/em><\/strong><\/a>. <\/p>\n\n\n\n

He says AI is a groundbreaking new tool that will democratise filmmaking by making it quicker, easier and cheaper, creating opportunities for talented individuals armed with nothing more than their smartphones and AI tech.<\/p>\n\n\n\n

\u201cI think this can open up filmmaking to more people,\u201d Valenzuela said. <\/p>\n\n\n\n

\u201cThe history of cinema is a history of a lot of changes even in the 1800s. The camera wasn\u2019t seen as an art form then. It was seen as a threat by a lot of painters. Eventually, the camera led to cinema, a new form of art, and created a new artistic practice and it changed the world in a very fantastic way but only because of artists embracing it.\u201d<\/p>\n\n\n\n

Hollywood concerns about AI<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Frances Fisher appears on a picket line outside Warner Bros. studios on Wednesday, July 26, 2023, in Burbank, Calif.<\/em> <\/em>Credit: Richard Shotwell\/Invision<\/p>\n\n\n\n

Many in Hollywood, however, are deeply suspicious of this positive vision. The SAG-AFTRA actors\u2019 union<\/strong><\/a> is on its longest ever strike<\/strong><\/a> disrupting film and television production. <\/p>\n\n\n\n

A key concern is who owns an actor\u2019s likeness if it is reproduced by AI. Writers too stopped work for months this year before striking a deal with the studios.<\/p>\n\n\n\n

Duncan Crabtree-Ireland, SAG-AFTRA\u2019s chief negotiator, acknowledged that AI was here to stay, but said there was also a deep sense of fear that it could be abused by studio bosses and powerful corporations looking to maximise profits by cutting costs. <\/p>\n\n\n\n

He said such concerns could be addressed by a fair agreement on informed consent and compensation.<\/p>\n\n\n\n

\u201cEach actor has just one face, just one voice. If the companies have free rein to train their AI algorithms on those faces and voices then the actor\u2019s career could potentially be over,\u201d he said. <\/p>\n\n\n\n

\u201cOur union won\u2019t be advocating for AI to be stopped or banned from use in the entertainment industry. But we do believe companies using AI technology must be required to secure the informed consent of any individuals whose voice, performance, likeness or commercial property is being replicated or used to generate new material. And companies need to compensate these individuals fairly.\u201d<\/p>\n\n\n\n

Collaboration for a better AI future<\/strong><\/p>\n\n\n\n

Despite the concerns about the negative impact of technology, not just AI, but social media and the internet in general, governments have done little to regulate it. Duncan Crabtree-Ireland said time was running out to protect jobs from AI, but if world leaders came together now to act they could save the world of human creativity.<\/p>\n\n\n\n

\u201cHuman workers shouldn\u2019t bear the burden of taking on this fight alone. Those lawmakers who take the initiative in drafting and passing enforceable protections will be the heroes of the coming decades,\u201d he said. <\/p>\n\n\n\n

\u201cThis is not only true for governments at the national level. There is a crucial, central role to be played by key international institutions in research, education, best practices and even norm setting. Imagine the good that could be done through collaboration between UNESCO, the world\u2019s intellectual property organisation and the International Labour Organisation. Let\u2019s envision a better world. Let\u2019s do what needs to be done to ensure artificial intelligence serves humanity rather than humanity serving artificial intelligence.\u201d<\/p>\n\n\n\n

https:\/\/www.euronews.com\/culture\/2023\/10\/24\/how-ai-is-reshaping-filmmaking-insights-from-unescos-conference-in-paris<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In Paris, UNESCO hosted a conference inviting filmmakers to confront the fast-approaching age of artificial intelligence in their industry. For … <\/i>\u0627\u062f\u0627\u0645\u0647 \u0645\u0637\u0644\u0628<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":6739,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[644],"tags":[641,655],"class_list":["post-6738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-international-news","tag-ai","tag-unesco"],"_links":{"self":[{"href":"https:\/\/iccip.ir\/en\/index.php?rest_route=\/wp\/v2\/posts\/6738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iccip.ir\/en\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iccip.ir\/en\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iccip.ir\/en\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/iccip.ir\/en\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6738"}],"version-history":[{"count":1,"href":"https:\/\/iccip.ir\/en\/index.php?rest_route=\/wp\/v2\/posts\/6738\/revisions"}],"predecessor-version":[{"id":6742,"href":"https:\/\/iccip.ir\/en\/index.php?rest_route=\/wp\/v2\/posts\/6738\/revisions\/6742"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iccip.ir\/en\/index.php?rest_route=\/wp\/v2\/media\/6739"}],"wp:attachment":[{"href":"https:\/\/iccip.ir\/en\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iccip.ir\/en\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iccip.ir\/en\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}