“The Role of Coaching on Business Acceleration” an Interaction workshop, was hold with the soft technology and cultural industries park and the Women Entrepreneurs Association.
Ms Masoume Hossein Mardi, is one of the managers in the park, was talking about the importance of the Role of Coaching on Business Acceleration among Women Entrepreneurs, special in creative industries.
She said: Coaching is the act of leading and guiding an organization, which attempts to bring the organization to internal understanding through the type of leadership it provides in order to smooth the path to development. However, mentoring involves the role of an advisor and the transfer of experience and guidance, and is fundamentally different from coaching. The line between coaching and mentoring is very close, and most industries do not distinguish between these two categories. Therefore, Dr. Yarahmadi explained the definitions of each of them in detail in this workshop, and in an interactive discussion, the managers present at the workshop shared various topics and learned from each other’s experiences.
Today’s world is a world of speed, where the scope and scope of creativity, ideas, and their implementation are increasing due to the growth of technology, and the speed of technology cannot be ignored. Therefore, when industry owners are busy with the daily routine of producing products, they often have difficulty calculating the type of performance, and at this stage, the role of coaching as a third eye and external observer comes into play to understand the organization’s internal state.
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