Specialized workshops on “Content Production Solutions” and “Soft Technologies on the Path to Globalization” in the field of creative industries were held on the first day of the third exhibition of achievements and capacities of knowledge-based and creative companies at the Soft Technologies and Cultural Industries Park.
Specialized workshops on “Content Production Solutions (Viral Content)”
Specialized workshops on “Content Production Solutions (Viral Content)” and “Soft Technologies on the Path to Globalization” were among the specialized meetings held at this exhibition with the participation of business owners and professionals from knowledge-based companies and startups.
The specialized workshop on “Content Production Solutions (Viral Content)” was held with the presence of Hamidreza Mahmoudi, CEO of Fast Click Company. In this workshop, topics related to branding, unique product features with the aim of social credibility and providing a quality product were discussed.
The second workshop on the topic of “Soft Technologies on the Path to Globalization” was held under the management of Mahdieh Shahrabi Farahani, Director of International Relations of the National Park of Soft Sciences and Technologies and Cultural Industries of the Academic University. At the beginning of this two-hour workshop, Mehrdad Jalalipour, an expert in the field of international economics and trade, whose main activities have focused on cooperation opportunities with Serbia; He talked about how to create appropriate opportunities to improve the quality of cooperation between knowledge-based companies.
Mehrdad Jalalipour, stating that the view of profitable businesses should be specific, said: The business view of investment in European countries is not the same and basically the type of attention paid to Eastern and Western European countries is different, and Serbia is one of the countries that selects its transactions in the field of investment in a special way. And that is why it has been able to achieve acceptable industrial growth over the past ten years and has set its long-term vision on expanding its industrial activities from distant years to today, and now it has been able to have a say as the second country in the field of industry in the world.
He continued: This country plans to hold an Expo in 2027 with a mission definition that it has for itself as “For Humanity, For Sports, For Music”, and Iran can also participate in this Expo due to the vote it has given to Serbia, and this presence is valuable for each knowledge-based company.
The biggest challenge for knowledge-based companies is the path to globalization
Abdolreza Jazayeri, Secretary General of the German Trade Brokerage Association DHV, continued this specialized workshop, referring to the fact that Germany, as an industrial country, has turned to the field of soft technologies and cultural industries since 15 years ago; he said: I believe that holding any exhibition can be a way to interact with the world, and undoubtedly this exhibition was held with this goal. But I believe that the biggest challenge for knowledge-based companies is the path to globalization.
He continued: In the discussion of globalization, special attention should be paid to important factors of economic issues and job creation. This factor can be achieved by entering exports.
Following the workshop, Mehdi Afshar, CEO of the Iranian Innovation and Technology House in Uzbekistan, and Hesam Jahi, CEO of Denizli Company in China, spoke about cooperation opportunities in Uzbekistan and China.
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