Generative AI in creative industries refers to the application of artificial intelligence techniques, particularly generative models, to assist or even lead the creative process in fields such as art, music, literature, design, and more. This algorithm has the capability to autonomously produce content that resembles human-created work based on patterns and styles learned from existing data.
The main types of generative AI in creative industries are text-to-image generation, image-to-image generation, music generation, video generation, 3D modeling, and animation. Text-to-image generation refers to the process of producing realistic images from verbal descriptions through the use of artificial intelligence techniques, namely deep learning models. It includes several deployments, such as on-premise and cloud, for various applications such as gaming, film and television, advertising and marketing, music and sound production, and others.
Generative AI In Creative Industries Market Segmentation
The generative ai in creative industries market covered in this report is segmented –
1) By Type: Text-To-Image Generation, Image-To-Image Generation, Music Generation, Video Generation, 3D Modeling and Animation
2) By Deployment Mode: On-Premise, Cloud
3) By Application: Gaming, Film And Television, Advertising And Marketing, Music And Sound Production, Other Applications
Generative AI In Creative Industries Market Size 2024 And Growth Rate
The generative AI in creative industries market size has grown exponentially in recent years. It will grow from $2.33 billion in 2023 to $3.08 billion in 2024 at a compound annual growth rate (CAGR) of 32.2%. The growth in the historic period can be attributed to rise of creative coding communities, public awareness and interest, and rise of open-source frameworks.
Generative AI In Creative Industries Market Growth Forecast
The generative AI in creative industries market size is expected to see exponential growth in the next few years. It will grow to $9.51 billion in 2028 at a compound annual growth rate (CAGR) of 32.6%. The growth in the forecast period can be attributed to improved data efficiency and few-shot learning, ethical and inclusive AI practices, and cross-domain creative applications. Major trends in the forecast period include AI-powered content generation and automation, cross-domain creativity, Interactive and immersive experiences, and AI-driven design and innovation.
Generative AI In Creative Industries Market Driver: Driving Forces Behind The Growth Of Generative AI In The Creative Industries Market
Increasing adoption of AI technology is expected to propel the growth of the generative AI in creative industries market going forward. AI technology refers to the branch of computer science and engineering dedicated to developing systems and algorithms that exhibit human-like intelligence or behavior. The adoption of AI technology arises from advancements in AI research, the availability of big data, cost reduction, and efficiency improvement. AI technology is extensively used in generative AI within the creative industries to augment human creativity, automate repetitive tasks, and unlock new possibilities for artistic expression and innovation. For instance, in May 2022, according to the IBM Global AI Adoption Index 2022 report released by the International Business Machines Corporation, a US-based information technology corporation, a poll conducted of 7,502 businesses found that more than a third of businesses (35%) reported using AI in their operations, a four-point rise from 2021, and 42–64% were exploring its potential. 64% of businesses believe that AI will improve business productivity, and 42% believe it will streamline job processes. In 2022, there was a 13% increase in the likelihood of organizations adopting AI compared to the previous year, 2021. Therefore, increasing adoption of AI technology is driving the growth of the generative AI in creative industries market.
Global Generative AI In Creative Industries Market Major Players
Major companies operating in the generative AI in creative industries market report are Apple Inc.; Google LLC; Samsung Electronics Co. Ltd.; Microsoft Corporation; Sony Corporation; The Walt Disney Company; International Business Machines Corporation; Nvidia Corporation; Adobe Inc.; Autodesk Inc.; Unity Software Inc.; Epic Games Inc.; Wacom Co. Ltd.; Pixar Animation Studios Inc.; Moving Picture Company Inc.; Lucasfilm Ltd.; Framestore Limited; Double Negative LLC; Digital Domain Inc.; Chaos Group; Foundry Inc.; SideFX Inc.; Industrial Light And Magic; Maxon Computer Inc.
Global Generative AI In Creative Industries Market Trend: Advancements In AI-Powered 3D Workflows Transforming Creative Industries
Major companies operating in generative AI in the creative industries market are focusing on developing advanced AI technologies, such as AI 3D workflows, to enhance creative processes and streamline production pipelines. An AI 3D workflow refers to the integration of artificial intelligence technologies into the creation, manipulation, and optimization of 3D assets and environments. For instance, in March 2024, Adobe Inc., a US-based software company, launched the first integration of Firefly’s generative AI capabilities with Substance 3D Sampler and Stager, making 3D workflows more fluid and productive for industrial designers, game developers, and VFX artists. These capabilities are intended to speed up iterative and creative processes for industrial designers, game developers, and VFX experts, allowing them to create high-quality, realistic textures and environments more effectively. With this innovative 3D design space, users can navigate and design in 3D better and faster, making it easier to create 3D content in Adobe’s Creative Cloud. Additionally, this feature automatically generates multiple variations of the texture, with users able to iterate by editing the prompt.
Generative AI In Creative Industries Market Merger And Acquisition: Adobe Inc. Acquires Rephrase.ai To Boost Generative AI Capabilities In Video Editing Software
In November 2022, Adobe Inc., a US-based computer software company, acquired Rephrase.ai for an undisclosed amount. Through this acquisition, Adobe aims to leverage generative AI and enhance its video editing software, attracting new users and staying competitive in the evolving content creation landscape. Rephrase.ai is an India-based startup that runs an generative AI-powered video creation platform.
Regional Insights For The Global Generative AI In Creative Industries Market
North America was the largest region in the generative AI in creative industries market in 2023. The regions covered in the generative AI in creative industries market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the generative AI in creative industries market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The generative AI in creative industries market consists of sales of music composition assistance, image synthesis and manipulation, augmented reality art experiences, generative design in architecture, and character and creature generation. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
The generative AI in creative industries market research report is one of a series of new reports from The Business Research Company that provides generative AI in creative industries market statistics, including generative AI in creative industries industry global market size, regional shares, competitors with a generative AI in creative industries market share, detailed generative AI in creative industries market segments, market trends and opportunities, and any further data you may need to thrive in the generative AI in creative industries industry. This generative AI in creative industries market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
Generative AI in Creative Industries Market Report Forecast and Analysis
| Report Attribute | Details |
| Market Size Value In 2024 | $3.08 billion |
| Revenue Forecast In 2033 | $9.51 billion |
| Growth Rate | CAGR of 32.6% from 2024 to 2033 |
| Base Year For Estimation | 2023 |
| Actual Estimates/Historical Data | 2018-2023 |
| Forecast Period | 2024 – 2028 – 2033 |
| Market Representation | Revenue in USD Billion and CAGR from 2024 to 2033 |
| Segments Covered | 1) By Type: Text-To-Image Generation, Image-To-Image Generation, Music Generation, Video Generation, 3D Modeling and Animation 2) By Deployment Mode: On-Premise, Cloud 3) By Application: Gaming, Film And Television, Advertising And Marketing, Music And Sound Production, Other Applications |
| Regional Scope | Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa |
| Country Scope | The countries covered in the report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain. Additional countries that can be covered in the report for an additional fee: Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, Mexico, Chile, Argentina, Colombia, Peru, Austria, Belgium, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa. |
| Key Companies Profiled | Apple Inc.; Google LLC; Samsung Electronics Co. Ltd.; Microsoft Corporation; Sony Corporation; The Walt Disney Company; International Business Machines Corporation; Nvidia Corporation; Adobe Inc.; Autodesk Inc.; Unity Software Inc.; Epic Games Inc.; Wacom Co. Ltd.; Pixar Animation Studios Inc.; Moving Picture Company Inc.; Lucasfilm Ltd.; Framestore Limited; Double Negative LLC; Digital Domain Inc.; Chaos Group; Foundry Inc.; SideFX Inc.; Industrial Light And Magic; Maxon Computer Inc. |
| Customization Scope | Request for Sample |
| Pricing And Purchase Options | Explore Purchase Options |
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