Intro
The impact of AI on creative industries such as film, art, or computer game development has been seen for several years. We’ve witnessed tools based on generative AI such as ChatGPT, MidJourney, or DALL-E creating paintings, books, music, or ideas. With the advent of these tools, our perception of AI in creative industries has changed forever. It seems that there is no place for the human touch in creativity anymore. These feelings are backed up by recent studies showing that generative AI can automate 26% of the tasks performed by professional artists and designers. It’s a frightening future, isn’t it? But it’s not all bad. In fact, while AI automates most tasks in other sectors (manufacturing, logistics, etc.), its role in the cultural and creative industries is somewhat different. Generative AI is designed to support and accompany human activity. One way to get there is to implement an AI-based MIS. Management information system purpose is to allow designers or artists to create while generative AI performs routine tasks.
The role of MIS and AI in the creative industries
Before we go any further, let’s get some terminology straight.
What is a MIS?
What is MIS in a business environment? A modern Management Information System is, broadly speaking, a system that covers all areas and processes of an organization’s activities and provides quick access to all relevant information.
All of this makes decision-making fast, accurate, and data-driven. Considering how fast the amount of business data and information that needs to be taken into account is growing, the development of an MIS system is an inevitable decision. This software will first and foremost allow you to navigate through uncertainties and unknowns, providing your company with a solid foundation for good choices, whether in management, sales, market positioning, etc.
MIS is used in various industries, including the creative fields discussed in this article. By cleverly leveraging this technology, organizations can significantly improve the quality of decision-making at all levels of management, both today and in the future.
It should be noted that these systems must be supported by certain (listed below) components to meet the current market and business needs:
- Subject matter experts
- Data
- Business processes
- Hardware and software.
This is where AI-based software comes in, extending the capabilities of standard MIS.
AI and creative industries
Despite the transformative impact of generative AI on various industries, such as manufacturing or e-commerce, there are areas where its implementation may have unpredictable consequences. We are talking about the cultural and creative industries, where changes driven by AI are already evident.
What do we mean when we talk about the creative industries? This includes art, music, film, fashion, writing, design, advertising, etc. The IT sector, which represents a wide range of digital services, including traditional software development and gaming, is also a creative industry. Today, generative AI is used not only to write books and compose paintings and music but also in the gaming industry. Therefore, the integration of AI into gaming platforms is one of the current trends that is expected to last for a long time. AI makes the gaming experience more engaging and personalized, driving demand for this technology in the creative sector.
We are concerned about the impact of generative AI on the creative industries because creative industries play an important role in the global economy. Not only do they contribute to the cultural development of society and create jobs, but they also make a significant contribution to countries’ gross domestic product (GDP) and economic growth. Significant disruptions to sustainable processes can lead to unexpected results.
Naturally, with the introduction of generative AI, a question has arisen that requires a comprehensive answer: what is the potential impact of generative AI on industries such as creative ones?
Key ways MIS and AI technology support the arts
We won’t be the first to say that MIS and generative AI together are real game changers in terms of how they can transform the creative industry. But with the development of generative AI expected to be rapid between now and 2030, let’s focus on how this technology will benefit the creative industries.
Decision-making based on consumer sentiment data
On the one hand, MIS does its job of collecting and organizing information from various sources. On the other hand, AI predicts the possible reaction of the audience to the upcoming product and trends in the industry as a whole.
As a result, you have a better understanding of the potential success of a movie, game, or new show and can adjust its content or other aspects to achieve greater consumer satisfaction.
Routine tasks automated
MIS simplifies tasks such as budget tracking, scheduling, or social media management by structuring key information. AI, in turn, automates all of these tasks to create a personalized digital relationship with subscribers or customers. AI and MIS can be used to schedule shoots and interviews, or allocate resources between projects or artists. Now your creative agency staff can seamlessly generate ideas or create projects.
Boosted team creativity
MIS acts as a bridge between your team members or separate teams, while AI provides the tools to bring innovative ideas to life. You can create as many mockups, designs, interfaces, or characters as you want and then choose the best one. This creative process is greatly simplified and accelerated when all key information is structured rather than scattered, and the idea generator (AI) never gets tired.
Improved user engagement
MIS is ideal for tracking audience engagement with your product across platforms. For example, you can see the level of user engagement during the launch of a previous product or previous advertising campaigns. AI helps you personalize the next interaction with users, for example, by enhancing the gaming experience through live technology.
Thanks to MIS and AI, you can offer solutions that best meet the interests and needs of your audience, which means that neither the time nor the budget of your executives will be wasted.
Secure intellectual property management
We know what the biggest headaches are for those involved in creativity and the arts. Copyrights, licenses, and royalties. MIS helps keep all these issues under control without any extra effort on your part. On the other hand, AI automates contract management, which makes your job much easier. It also ensures that potential breaches are detected. For example, you can use special tools to check if your text/photos/ideas, etc. have been used elsewhere. Or has your team used someone else’s material?
With this kind of detailed intellectual property management, you can do more than just keep your finger on the pulse of intellectual property rights. You can also help promote ethics in our industry and respect for the creative work of everyone who shares their creations.
Of course, there are other ways in which the aforementioned MIS and AI can support the creative industries. We can also mention the automation of advertising campaigns or analytics of the PR campaigns’ performance. However, we believe this is pretty clear. Moreover, as the use of generative AI grows and the key concerns of its use are resolved, its application areas will expand. And we will definitely feel it. But the key is to take advantage of these benefits.
Conclusion
While some people claim that technology is disrupting art, we would like to offer a different perspective. In addition to the negative aspects that should certainly be considered, we propose to see the good that we can gain from the use of AI and MIS in our field. As we have already seen, there are benefits that we cannot do without. Another indisputable fact is that artists are not left out. On the contrary, they manage information and set the course for the use of technology, so we can say that both MIS and AI support the creative industries. And that is an undeniable fact. These technologies are game changers. And we, the creative sector, have to accept the rules of the game if we want to satisfy consumers while remaining profitable.
Source: https://geekvibesnation.com/the-role-of-mis-in-supporting-creative-industries-a-game-changer-for-growth/
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